The Sonic Truth
Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360.
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Episodes
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to […]
The post Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro appeared first on The Sonic Truth.
Sunday Apr 07, 2024
Sunday Apr 07, 2024
On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome […]
The post Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn appeared first on The Sonic Truth.
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript
The post Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content appeared first on The Sonic Truth.
Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript
The post The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media appeared first on The Sonic Truth.
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining […]
The post Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio appeared first on The Sonic Truth.
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth. Download transcript
The post Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media appeared first on The Sonic Truth.
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript
The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on The Sonic Truth.
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled […]
The post The Truth about Audio Advertising with Scott Porretti from Katz Digital appeared first on The Sonic Truth.
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and […]
The post Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media appeared first on The Sonic Truth.
Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for […]
The post The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM appeared first on The Sonic Truth.