The Sonic Truth
Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360.
Episodes
Nov 15, 2023
Nov 15, 2023
37 min
On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled […]
The post The Truth about Audio Advertising with Scott Porretti from Katz Digital appeared first on The Sonic Truth.
Nov 1, 2023
Nov 1, 2023
37 min
On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and […]
The post Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media appeared first on The Sonic Truth.
Oct 18, 2023
Oct 18, 2023
27 min
On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for […]
The post The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM appeared first on The Sonic Truth.
Oct 4, 2023
Oct 4, 2023
27 min
On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more. Download transcript
The post Capturing the Ears of Audiences with Jacob Schwartz of MediaHub appeared first on The Sonic Truth.
Sep 20, 2023
Sep 20, 2023
20 min
On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more. Download transcript
The post Audio’s Role in Brand Success with Ryan Rose of JoneKiri appeared first on The Sonic Truth.
Jun 6, 2023
Jun 6, 2023
13 min
In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer! Access the full report here: https://info.veritonic.com/summer-insights
The post Which Audio Trends are Heating Up this Summer? appeared first on The Sonic Truth.
May 17, 2023
May 17, 2023
26 min
On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and […]
The post Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times appeared first on The Sonic Truth.
May 5, 2023
May 5, 2023
32 min
In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more! Download transcript
The post Getting Audio “Right” with Right Side Up appeared first on The Sonic Truth.
Apr 18, 2023
Apr 18, 2023
22 min
In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download […]
The post Building Winning Audio Ads with Idil Cakim of Audacy appeared first on The Sonic Truth.
Apr 4, 2023
Apr 4, 2023
20 min
In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro, joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more! Download transcript
The post The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate appeared first on The Sonic Truth.