The Sonic Truth
Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360.
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Episodes
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
On this episode of The Sonic Truth, Sport Clips’ Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy. Download transcript
The post Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips appeared first on The Sonic Truth.
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it […]
The post Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media appeared first on The Sonic Truth.
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make […]
The post Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo appeared first on The Sonic Truth.
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
On this episode of The Sonic Truth, Alyssa Meyers, Reporter at Morning Brew, discusses what it’s like to cover audio in today’s ever-evolving media landscape, including trends in the utilization of podcasts by brands and agencies, how the rise and use of audio and podcasting compares to other forms of media, predictions around where audio […]
The post Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew appeared first on The Sonic Truth.
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more! Download transcript
The post Throwing Away the Standard Marketing Playbook with Wonder Media Network appeared first on The Sonic Truth.
Tuesday Nov 15, 2022
Tuesday Nov 15, 2022
On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data […]
The post The Role of Audio In A Modern Marketing Mix with Horizon Media appeared first on The Sonic Truth.
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and […]
The post Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio appeared first on The Sonic Truth.
Thursday Jul 28, 2022
Thursday Jul 28, 2022
This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […]
The post Podcast Listener Insights Series – Part 3 appeared first on The Sonic Truth.
Thursday Jul 14, 2022
Thursday Jul 14, 2022
This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the second installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including skipping, perceptions of intrusiveness, and more, check out this episode and […]
The post Podcast Listener Insights Series – Part 2 appeared first on The Sonic Truth.
Friday Jun 24, 2022
Friday Jun 24, 2022
In this episode of The Sonic Truth Podcast Veritonic is giving you a sneak peek of the first of a 3-part Podcast Listener Insights Series, to be released on June 30th. Part one is on Media Consumption Habits. Interested in attending our webinar to receive the full report? Visit veritonic.com to sign up.
The post Podcast Listener Insights Series – Part 1 appeared first on The Sonic Truth.