The Sonic Truth
Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360.
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Episodes
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more. Download transcript
The post Capturing the Ears of Audiences with Jacob Schwartz of MediaHub appeared first on The Sonic Truth.
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more. Download transcript
The post Audio’s Role in Brand Success with Ryan Rose of JoneKiri appeared first on The Sonic Truth.
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer! Access the full report here: https://info.veritonic.com/summer-insights
The post Which Audio Trends are Heating Up this Summer? appeared first on The Sonic Truth.
Wednesday May 17, 2023
Wednesday May 17, 2023
On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and […]
The post Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times appeared first on The Sonic Truth.
Friday May 05, 2023
Friday May 05, 2023
In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more! Download transcript
The post Getting Audio “Right” with Right Side Up appeared first on The Sonic Truth.
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download […]
The post Building Winning Audio Ads with Idil Cakim of Audacy appeared first on The Sonic Truth.
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro, joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more! Download transcript
The post The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate appeared first on The Sonic Truth.
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes. Download transcript
The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding appeared first on The Sonic Truth.
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the […]
The post Building Confidence in Audio with Bob Hunt of Hearts & Science appeared first on The Sonic Truth.
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to […]
The post The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk appeared first on The Sonic Truth.